Company: Future Foods

Creative Campaigns & Storytelling

• Led the end-to-end creative process, from conceptualization and copy writing to brand design to running photo and video shoots.

• Developed creative direction and executed campaigns across Uber Eats, Meta, Hulu and YouTube that built brand awareness and drove order growth.
  
  

Brand Development & Positioning

• Led brand strategy for Future Foods, developing identity, voice, and positioning for the B2B brand as well as its multiple B2C virtual restaurant brands.

• Created unique brand narratives that helped differentiate Future Foods and its virtual brands from competitors.

• Managed strategy for 5+ brands, developing messaging, visuals, and positioning.
  
  

Collaboration & Leadership

• Working cross-functionally with ops, marketing, data science, and designers to align on goals and turn them into magic.

• Curating an environment for a creative team that encourages folks to get their hands dirty, look beyond the surface, and highlight everyone’s strengths

Company: Nuthera Labs

Brand & Packaging Design

• Responsible for packaging across five cannabis brands, developing creative solutions that balance visual impact with legal compliance in a tightly regulated industry

• Created full brand identities and packaging systems from scratch, as well as refreshed existing brand looks initially developed by other agencies

• Collaborate directly with marketing and lab teams to ensure packaging meets strategic goals, accurate ingredient labeling, and regulatory requirements

• Stay up-to-date on evolving Missouri cannabis packaging laws and proactively implement updates to maintain compliance

Digital Design & Web

• Designed and built a new website for Bar K, blending playful design with user-friendly functionality to reflect the brand’s unique personality

• Strategized and executed digital marketing campaigns across social, web, and email channels to drive engagement and brand visibility

Art Direction & Styling

• Served as on-set prop stylist for H&R Block’s brand photo library shoot, ensuring visual cohesion and detail-oriented styling

• Directed and styled multiple spec photoshoots, building a portfolio of distinctive, story-driven brand visuals

Brand Development & Content Creation

• Developed brand identities and comprehensive brand guidelines for three businesses, from visual systems to tone of voice

• Elevated client Instagram content with custom typography, original design, and playful branded GIFs that enhanced engagement

Company: Hello Big Idea

• Brand Identity & Design

  • Created logos, branding systems, and website designs for 12+ companies across various industries, translating brand strategy into cohesive visual identities

  • Designed custom typography and hand-drawn illustrations to bring unique personality and consistency to social and digital content

  Creative Direction & Art Direction

  • Art directed and styled on set for brand photoshoots, guiding visual storytelling, prop styling, and overall aesthetic to align with each brand's tone

  • Collaborated closely with clients to develop brand naming concepts and ensure alignment between naming, positioning, and visual identity

Company: Insight 2 Design

Packaging Design & Brand Systems

• Designed and managed packaging for over 100 SKUs across outdoor gear categories—including tents, camping lights, and accessories—sold in major retailers such as Walmart, Costco, and Sam’s Club

• Created packaging for brands including Ozark Trail, Columbia, Bushnell, and Core Equipment, ensuring consistency across formats, retailers, and product lines

• Developed brand identity and packaging systems for in-house brand Core Equipment, including custom dielines, illustrations, and copywriting for instruction manuals and marketing content

Art Direction & Production

• Art directed, prop styled, and produced outdoor lifestyle photoshoots and product video shoots from end to end, including location scouting, prop sourcing, model direction, and shoot logistics

Copywriting & Content Development

• Developed brand tone, voice, and web copy for Core Equipment, contributing to a cohesive brand experience across packaging, digital, and physical touch points

Cross-Functional Collaboration

• Partnered with Industrial Designers to gain a deep understanding of product features, ensuring marketing materials and packaging communicated technical benefits clearly and accurately