Pands Fruit’s Packaging
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Creative Direction
Print Design
Production
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Mylar pouch design for Panda Fruits by Nuthera.
After doing some market research – I couldn’t help but feel like most of the gummy packaging on the market was stuck in the past and targeting a male demographic. That’s where I come in.
Panda Fruits circle pattern packaging gives a nod to the simple circular shape of what’s inside while also providing a colorful and retro aesthetic that appeals to consumers looking for a little personality with their pot.
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Photos: Wreckcreation Co
Photo Direction: Bryn Chaney