PANDA FRUITS PACKAGING

• Project

  Mylar pouch design for Panda Fruits by Nuthera.

  After doing some market research – I couldn’t help but feel like most of the gummy packaging on the market was stuck in the past and targeting a male demographic. That’s where I come in.

  Panda Fruits circle pattern packaging gives a nod to the simple circular shape of what’s inside while also providing a colorful and retro aesthetic that appeals to consumers looking for a little personality with their pot.

• Details

  The packaging Panda Fruits has evolved over the last 5 years.
  
  The packaging was initially assigned to an agency when the brand first launched and I was lucky to have the opportunity to takeover for the redesigns to make it compliant.

  The product line now has over a dozen delicious variations of flavors and effects.

• Credits

  Photos: Wreckcreation Co
  Photo Direction: Bryn Chaney