NUTHERA CANNABIS PACKAGING

• Project

  Packaging designs for mylar pouches, joint tubes and jars for the brand Nuthera

• Details

  After legalization in Missouri, state laws began changing rapidly to regulate packaging design.

  Here are the rules:

  • One solid primary packaging color

  • A maximum of two logos

  • Marijuana must be the widest element on the packaging, displayed on the front panel

  • A THC diamond must be .5” on the front panel

  • No copy, icons or other descriptive works on the packaging other than the “effect”
    

  The solution? A secondary “logo” with sassy yet refined message to both consumers and the state approval board – that this package does, in fact, contain marijuana.

• Credits

  Photos: Wreckcreation Co. Studio

  Photo Direction: Bryn Chaney