ART DIRECTION: FOOD & BEV

• Project

  Art direction and brand creation for virtual brand concepts

• Details

  I developed crave-worthy virtual food brands from the ground up—starting with the name and ending with the shot on your screen. Each concept was developed with culinary insights and visual strategy, designed to tap into cuisine gaps and speak directly to specific types of eaters.

  I led the art direction for dozens of brands, crafting unique photo styles that matched the personality of the food. I ensured every shoot told a visual story that felt fresh, relevant, and appetizing. My approach combined strategic thinking with hands-on creative execution—translating food trends into standout brands.

• Credits

  Photography: Carla Choy

  Photography: Zach Bauman